
Max Pofcher
Graphic Designer
Professionalism with an explosion of creativity
O Bar: A contemporary and classy bar
The objective was to design a brand identity for an upscale and elegant cocktail bar that would attract a younger crowd. I used a graceful sans serif typography paired with a simple sans serif typeface to create a modern feeling. The logo is simple and bold adding to the classy minimalist aesthetic with a burst of excitement indicated by the size of the O and the flourish of the tail. Cocktail-centric photos were used to showcase the products that embody the perfect place to come unwind with your friends in a lively and welcoming atmosphere. (Scroll Right)
The Brazen Boar: A modern and upscale gastropub
The aim is to create a warm and inviting atmosphere for a modern upscale gastropub called the Brazen Boar. I designed the color palette to reflect an earth-centric welcoming environment to come unwind with a craft cocktail after a long day. The logo and name of the establishment represents the sustainably sourced meat that the menu focuses on. The typography is a mix between a bold slab serif type and sans serif body copy to create a nice visual balance, strong headlines, and easy to read body text. I wanted to have a black and white logo to symbolize the name properly and create a modern classy vibe that the Brazen Boar stands for. (Scroll Right)