Max Pofcher | Graphic Designer

Max Pofcher | Graphic Designer

Max Pofcher

Graphic Designer


Professionalism with an explosion of creativity

Innovative and imaginative design
Innovative and imaginative design

I'm a graphic designer with a passion for food. I am dedicated to helping brands that champion sustainability, ethical sourcing, and organic practices. Through thoughtful, innovative designs I bring your vision to life—creating positive change, building meaningful connections, and inspiring your audience. Let's craft something delicious together today!

I'm a graphic designer with a passion for food. I am dedicated to helping brands that champion sustainability, ethical sourcing, and organic practices. Through thoughtful, innovative designs I bring your vision to life—creating positive change, building meaningful connections, and inspiring your audience. Let's craft something delicious together today!

I'm a graphic designer with a passion for food. I am dedicated to helping brands that champion sustainability, ethical sourcing, and organic practices. Through thoughtful, innovative designs I bring your vision to life—creating positive change, building meaningful connections, and inspiring your audience. Let's craft something delicious together today!

My thoughtful and in-depth approach to design demonstrates my strong understanding of design principles and ingenuity. I am highly proficient in Adobe Creative Suite paired with excellent attention to detail that will deliver results.
Through innovation, fantastic communication skills, and an efficient work flow I am driven to providing you with the absolute best experience.

My thoughtful and in-depth approach to design demonstrates my strong understanding of design principles and ingenuity. I am highly proficient in Adobe Creative Suite paired with excellent attention to detail that will deliver results. Through innovation. fantastic communication skills, and an efficient work flow I am driven to providing you with the best experience

My thoughtful and in-depth approach to design demonstrates my strong understanding of design principles and ingenuity. I am highly proficient in Adobe Creative Suite paired with excellent attention to detail that will deliver results. Through innovation. fantastic communication skills, and an efficient work flow I am driven to providing you with the best experience



Logo Design

Logo Design

Logo Design

Whether it is for a farm to table restaurant, a delicious handcrafted beverage, or a health and wellness product; I create fantastic logos that will perfectly represent your brand and get you the attention you deserve.

Whether it is for a farm to table restaurant, a delicious handcrafted beverage, or a health and wellness product; I create fantastic logos that will perfectly represent your brand and get you the attention you deserve.






















Menu Design

Allow me demonstrate my powers of typography, layout, hierarchy, and composition to create a stunning menu good enough to eat.

Brand Design

Brand Design

Brand Design

Make an excellent first impression with a comprehensive brand identity that will turn a stranger into a customer.

Make an excellent first impression with a comprehensive brand identity that will turn a stranger into a customer.

Poster Design

Poster Design

Poster Design

Visual imagery can be quintessential to the success of your business. I design compelling posters that will be sure to stun.

Visual imagery can be quintessential to the success of your business. I design compelling posters that will be sure to stun.




























Packaging Design

Packaging Design

Packaging Design

My clean ideas and innovative designs will create the vessel to deliver your tasteful products.

My clean ideas and innovative designs will create the vessel to deliver your tasteful products.

My clean ideas and innovative designs will create the vessel to deliver your tasteful products.

Email Design

Email Design

Email Design

Email marketing is critical to the success of your business. I will create email newsletters for you that will engage your current members, grow your customer base, and increase your sales.

Email marketing is critical to the success of your business. I will create email newsletters for you that will engage your current members, grow your customer base, and increase your sales.








Menu Design

Allow me to demonstrate my powers of typography, layout, hierarchy, and composition to create a stunning menu good enough to eat.















Graphic Art

Graphic Art

Graphic Art

Art is boundless in the never ending expression of creativity.

Art is boundless in the never ending expression of creativity.

Art is boundless in the never ending expression of creativity.


















O Bar: A contemporary and classy bar

The objective was to design a brand identity for an upscale and elegant cocktail bar that would attract a younger crowd. I used a graceful sans serif typography paired with a simple sans serif typeface to create a modern feeling. The logo is simple and bold adding to the classy minimalist aesthetic with a burst of excitement indicated by the size of the O and the flourish of the tail. Cocktail-centric photos were used to showcase the products that embody the perfect place to come unwind with your friends in a lively and welcoming atmosphere. (Scroll Right)

O Bar: A contemporary and classy bar

The objective was to design a brand identity for an upscale and elegant cocktail bar that would attract a younger crowd. I used a graceful sans serif typography paired with a simple sans serif typeface to create a modern feeling. The logo is simple and bold adding to the classy minimalist aesthetic with a burst of excitement indicated by the size of the O and the flourish of the tail. Cocktail-centric photos were used to showcase the products that embody the perfect place to come unwind with your friends in a lively and welcoming atmosphere. (Scroll Right)

O Bar: A contemporary and classy bar

The objective was to design a brand identity for an upscale and elegant cocktail bar that would attract a younger crowd. I used a graceful sans serif typography paired with a simple sans serif typeface to create a modern feeling. The logo is simple and bold adding to the classy minimalist aesthetic with a burst of excitement indicated by the size of the O and the flourish of the tail. Cocktail-centric photos were used to showcase the products that embody the perfect place to come unwind with your friends in a lively and welcoming atmosphere. (Scroll Right)

Table 52: an Italian Restaurant

The mission was to create a casual, contemporary, and bright brand identity that appeals to an audience who places value on deliciously handcrafted Italian food. The color palette is indicative of pasta, olive oil, and fresh ingredients while also creating a light and energetic aesthetic. The logo utilizes a thin and modern sans serif typography that creates a sophisticated yet casual feeling that— paired with a black fork— perfectly symbolize an inviting restaurant and an excellent dining experience. (Scroll Right)


Table 52: An Italian Restaurant

The mission was to create a casual, contemporary, and bright brand identity that appeals to an audience who places value on deliciously handcrafted Italian food. The color palette is indicative of pasta, olive oil, and fresh ingredients while also creating a light and energetic aesthetic. The logo utilizes a thin and modern sans serif typography that creates a sophisticated yet casual feeling that —paired with a black fork — perfectly symbolize an inviting restaurant and an excellent dining experience. (Scroll Right)





Table 52: An Italian Restaurant

The mission was to create a casual, contemporary, and bright brand identity that appeals to an audience who places value on deliciously handcrafted Italian food. The color palette is indicative of pasta, olive oil, and fresh ingredients while also creating a light and bright aesthetic. The strong use of food photography emphasizes the importance of hand-crafted well made cuisine. The logo utilizes a thin and modern sans serif typography that creates a sophisticated yet casual feeling that — paired with a black fork — perfectly symbolize an inviting restaurant and an excellent dining experience. (Scroll Right)

The Brazen Boar: A modern and upscale gastropub

The aim is to create a warm and inviting atmosphere for a modern upscale gastropub called the Brazen Boar. I designed the color palette to reflect an earth-centric welcoming environment to come unwind with a craft cocktail after a long day. The logo and name of the establishment represents the sustainably sourced meat that the menu focuses on. The typography is a mix between a bold slab serif type and sans serif body copy to create a nice visual balance, strong headlines, and easy to read body text. I wanted to have a black and white logo to symbolize the name properly and create a modern classy vibe that the Brazen Boar stands for. (Scroll Right)

The Brazen Boar: A modern gastro-pub

The aim is to create a warm and inviting atmosphere for a modern upscale gastropub called the Brazen Boar. I designed the color palette to reflect an earth-centric welcoming environment to come unwind with a craft cocktail after a long day. The logo and name of the establishment represents the sustainably sourced meat that the menu focuses on. The typography is a mix between a bold slab serif type and sans serif body copy to create a nice visual balance strong headlines and easy to read body text. I wanted to have a black white logo to symbolize the name properly and create a modern classy vibe that the Brazen Boar stands for. (Scroll Right)

The Brazen Boar: A modern gastro-pub

The aim is to create a warm and inviting atmosphere for a modern upscale gastropub called the Brazen Boar. I designed the color palette to reflect an earth-centric welcoming environment to come unwind with a craft cocktail after a long day. The logo and name of the establishment represents the sustainably sourced meat that the menu focuses on. The typography is a mix between a bold slab serif type and sans serif body copy to create a nice visual balance strong headlines and easy to read body text. I wanted to have a black white logo to symbolize the name properly and create a modern classy vibe that the Brazen Boar stands for. (Scroll Right)

The Villas on the shore: Am intimate resort experience

The goal was to design a visual identity that demonstrates a sophisticated and luxurious vacation experience. I wanted to create a contemporary and classy brand that would be sure to deliver an amazing accommodations. This is achieved through showcasing a blue color palette to symbolize being on the shore, using a cursive/minimalist typeface that creates an elegant and posh feeling, and exhibiting beautiful imagery of the beach to entice visitors. (Scroll Right)


The Villas on the shore: An Intimate Resort

The goal was to design a visual identity that demonstrates a sophisticated and luxurious vacation experience. I wanted to create a contemporary and classy brand that would be sure to deliver an amazing accommodations. This is achieved through showcasing a blue color palette to symbolize being on the shore, using a cursive/minimalist typeface that creates an elegant and posh feeling, and exhibiting beautiful imagery of the beach to entice visitors. (Scroll Right)


The Villas on the shore: An Intimate Resort

The goal was to design a visual identity that demonstrates a sophisticated and luxurious vacation experience. I wanted to create a contemporary and classy brand that would be sure to deliver an amazing accommodations. This is achieved through showcasing a blue color palette to symbolize being on the shore, using a cursive/minimalist typeface that creates an elegant and posh feeling, and exhibiting beautiful imagery of the beach to entice visitors. (Scroll Right)


Max Pofcher is…

Max Pofcher is…

  • Bold

  • Organized

  • Imaginative

  • Hard Working

  • Adaptable

  • Witty

  • Detailed

  • Smart

  • Creative

  • Efficient

  • Innovative

  • Kind

  • Driven

  • Resourceful

  • Hard Working

  • Adaptable

  • Imaginative

  • Bold

  • Witty

  • Detail Oriented

  • Resourceful

  • Organized

  • Efficient

  • Creative

  • Innovative

  • Smart

  • Kind

  • Driven

The Creative Process

The Creative Process

Efficient—Comprehensive—Thoughtful

Efficient—Comprehensive—Thoughtful

Efficient—Comprehensive—Thoughtful

Research

Research

Study trends and the competition to find a story that perfectly reflects your vision.

Study trends and the competition to find a story that perfectly reflects your vision.

Study trends and the competition to find a story that perfectly reflects your vision.

Mood Boards

Mood Boards

Garner inspiration to provide direction and effectively streamline the design process.

Garner inspiration to provide direction and effectively streamline the design process.

Garner inspiration to provide direction and effectively streamline the design process.

Brainstorm

Brainstorm

Generate a variety of ideas to explore and zone in on concepts.

Generate a variety of ideas to explore and zone in on concepts.

Generate a variety of ideas to explore and zone in on concepts.

concepts

concepts

Start to create designs to see what is going to work and why.

Start to create designs to see what is going to work and why.

Start to create designs to see what is going to work and why.

Iterate

Iterate

Touch base with the client to fine tune logistics and iron out the details.

Touch base with the client to fine tune logistics and iron out the details.

Touch base with the client to fine tune logistics and iron out the details.

Execute